Credits : INK
Role : CGI + compositing
Introducing our elegantly subtle campaign for the Honda E.
In collaboration with Sid Lee Paris and Benedict Redgrove, we at INK created a collection of animations alongside large format visuals to launch their latest EV developments to market.
The macro animations, created using CG lights projected onto a 3D model, offer a glimpse of what’s in-store for the future at Honda. Compact and nimble the Honda e was designed with the city in mind.
I had the great honour to sit right next to Benedict Redgrove and carefully craft these beautiful city reflections in the car.