Lightweight Futures – Motion Design for Lotus x CMF
Commissioned by Lotus to showcase their collaboration with material innovators Wyron, this 3D motion design piece brings to life the story of WYRON truecycled® — a recycled, ready-to-use yarn developed for the automotive industry using post-consumer textile waste blends.
Created in close collaboration with Lotus’ CMF team, the animation takes a playful, stylised approach to explain the sustainable and lightweight properties of the material. The goal was to make the complex process both engaging and accessible, while aligning with Lotus' design values and commitment to sustainability.
Created in close collaboration with Lotus’ CMF team, the animation takes a playful, stylised approach to explain the sustainable and lightweight properties of the material. The goal was to make the complex process both engaging and accessible, while aligning with Lotus' design values and commitment to sustainability.