A conceptual animation, showing the Making of Microfiber
This project visualises the conceptual process behind the formation of Alcantara—a premium microfiber material—used in performance interiors. The animation focuses on the transformation through pressure, symbolising precision, durability, and refinement.
The sequence culminates with the imprinting of the Lotus logo, capturing the moment where material innovation meets brand identity. It is a minimal yet powerful representation of craftsmanship, tactile quality, and the subtle luxury embedded in every detail.
