Lightweight Futures – Motion Design for Lotus x CMF
This abstract motion design piece was developed in collaboration with the CMF team at Lotus to explore and express the brand’s commitment to lightweight materials and sustainable innovation.
Through a visual language rooted in fluid movement, material-inspired textures, and minimal form, the animation captures the essence of Lotus’s future-facing approach. The narrative doesn’t rely on literal representation—instead, it evokes the qualities of advanced materials like carbon fibre and recycled composites through abstraction and dynamic transformation.
Through a visual language rooted in fluid movement, material-inspired textures, and minimal form, the animation captures the essence of Lotus’s future-facing approach. The narrative doesn’t rely on literal representation—instead, it evokes the qualities of advanced materials like carbon fibre and recycled composites through abstraction and dynamic transformation.
Each motion sequence was informed by the physical properties of these materials—how they bend, flex, shimmer, and adapt—creating a digital experience that reflects both technical performance and environmental responsibility.
This piece functions as both a celebration of material intelligence and a conceptual statement about the role of design in building a more sustainable future.
This piece functions as both a celebration of material intelligence and a conceptual statement about the role of design in building a more sustainable future.
