INK x Intuitive – Robotic Bronchoscopy Visual Identity
A platform for minimally invasive peripheral lung biopsy, advancing robotics in thoracic oncology
A platform for minimally invasive peripheral lung biopsy, advancing robotics in thoracic oncology
Intuitive partnered with INK to develop a visual identity for Ion, their cutting-edge Robotic Bronchoscopy platform designed for minimally invasive lung biopsy.
My creative approach was to reimagine the lungs as a delicate, abstract landscape—soft, translucent, and ethereal—evoking the fragility of the human body and the precision required to navigate it.
Within this surreal terrain, Ion’s ultrathin, highly manoeuverable catheter becomes a quiet protagonist—its presence subtle yet purposeful—symbolising its ability to reach small, hard-to-access lesions across all 18 lung segments with unmatched reach, stability, and control.
These visuals reflect the harmony between advanced technology and human anatomy, capturing the elegance and innovation at the heart of Ion’s design.
Client: Intuitive
Agency: INK
Creative Direction: Ioanna Ivanova
3D: Ioanna Ivanova
Post Production: INK
Agency: INK
Creative Direction: Ioanna Ivanova
3D: Ioanna Ivanova
Post Production: INK